DESIGNER
The goal of this campaign was to resurrect a beloved horror icon for a new generation while establishing the film as a modern retelling of a horror classic. Utilizing strategic announcements, innovative activations, digital stunts, cast appearances and a range of creative materials, this campaign made Child’s Play an event for both genre and mainstream audiences during a crowded Summer box office.
The goal of this campaign was to resurrect a beloved horror icon for a new generation while establishing the film as a modern retelling of a horror classic. Utilizing strategic announcements, innovative activations, digital stunts, cast appearances and a range of creative materials, this campaign made Child’s Play an event for both genre and mainstream audiences during a crowded Summer box office.
Key Art
Troll Story (Toy Story) Campaign
In the vein of Chucky’s dark humor and mischief, an ambitious yet light-hearted campaign was launched to serve as counter-programming against Child’s Play’s box office competition. These pieces re-purposed iconic and well-recognized material from Toy Story in an edgy fashion, while simultaneously building awareness for the film’s release in an unexpected way.
In the vein of Chucky’s dark humor and mischief, an ambitious yet light-hearted campaign was launched to serve as counter-programming against Child’s Play’s box office competition. These pieces re-purposed iconic and well-recognized material from Toy Story in an edgy fashion, while simultaneously building awareness for the film’s release in an unexpected way.
